Marketing Experience.
Commercial Thinking. Real Results.

Experience That Bridges Strategy and Execution

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As a marketing and business growth consultant, I sit at the intersection of strategic thinking and hands-on execution.

I’ve held senior in-house roles, including Executive: Marketing & Customer Experience for a national telematics business and Marketing Director on the executive committee of an industrial manufacturer. I’ve also built and run my own marketing consultancy businesses across Australia for more than 10 years.

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That experience means I bring boardroom-level commercial thinking without losing sight of what it actually takes to get a website launched, a campaign live, a sales pipeline moving or a customer journey working.

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What I Bring to Your Business

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Marketing Strategy Built Around Your Goals

As a marketing strategy consultant, I develop practical strategies that connect marketing activity to business objectives — not vanity metrics.

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In one recent role, I led a digital transformation that increased website traffic by 117% and doubled the number of keywords ranking on page one within six months.

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Customer Experience That Drives Retention

Marketing doesn’t stop when someone becomes a customer. I’ve redesigned customer journeys and contact centre processes to improve satisfaction, efficiency and retention, including reducing call abandonment from 57% to 4% in just four months.

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Go-to-Market and Business Growth

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I’ve led national product launches into more than 200 retail stores, repositioned brands entering new markets and built new revenue opportunities from the ground up — including establishing a $5 million revenue pipeline through a new product development process for a filtration business expanding into new markets.

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Strategy That Gets Done

I’m equally comfortable developing the strategy or rolling up my sleeves to deliver it.

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That might mean leading a website redevelopment, developing an SEO strategy, briefing a campaign, refining a brand position, improving the customer experience, or working alongside your sales team to build a stronger pipeline.

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Marketing That Makes Commercial Sense

 

I work with businesses at different stages, from owner-operators who need a marketing function built from the ground up, to established organisations that need sharper strategy, stronger direction or greater commercial alignment from their existing marketing team.

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My approach is straightforward: understand the commercial goal first, determine what needs to change, then build the marketing strategy and activity to get there.

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I hold a Master of Marketing with Distinction from the University of Newcastle, alongside formal qualifications in business and digital marketing. I also stay current with the changing marketing landscape, including AI, SEO, CRM automation, content and digital platforms.

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But ultimately, good marketing isn’t about using the latest tool or following the latest trend.

It’s about knowing what your business needs to achieve, and making marketing work harder to get you there.

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Let’s Talk About What’s Next

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If you’re looking for a marketing consultant who can think commercially, build a clear strategy and still get things done, I’d love to talk.

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Let’s work out where your marketing needs to go next and how to get it there.