Low-cost marketing tips to ensure your business remains strong through the Covid19 crisis
Wow, we did not expect a new decade to start the way it did. First, we had the devastating fires that destroyed thousands of homes and businesses across the East Coast of Australia. Next were the floods which finally helped to extinguish the fires but left devastation and damage and the third (and hopefully last) disaster to hit Australia is the Covid 19 virus.
The Covid19 virus has crippled small and medium-sized business across Australia. As I sit here writing this article, Australia has over 800 cases and its climbing by the hour.
As a small business owner, I naturally panicked. Clients are cancelling, money suddenly stops coming in, and you wonder how long this impact will last? How will it affect my family, community, customers, my local town and my, of course, my business?
I know that when money is tight, we naturally cut back on costs. Marketing is a cost to any business, and now more than ever, I urge you to continue with your marketing efforts. Remain in front of mind with your existing customers and target market. It’s often during times like this that you can help your customer, just as much as they help you.
Marketing is an essential element of your business. Marketing activities generate the leads that will convert to revenue. Instead of completely stopping all marketing activities, I have some handy low-cost marketing tips below to ensure your business and brand remain strong through this crisis.
1. Keep publishing your posts on social media
The whole world is glued to the internet right now, waiting for the latest news and information on the COVID19 crisis. Leverage this opportunity to share useful and helpful insights with your customers and potential target market. Connect and stay connected. There is no need to spend enormous amounts of money boosting your posts, work out what you can afford over the next few months and budget accordingly. Even if it’s $5 or $10 it will provide a boost to your existing followers on your page. Ensure you select relevant hashtags that are trending now to increase your exposure, such as #shoplocal #smallbusiness #businessowner. Ask friends, family and local community pages to share your page and posts.
2. Take the time to call existing customers
Brands tend to over-rely on email because it’s inexpensive, and production times are short. However, consumers inboxes are overwhelmed with marketing messages. To ensure you reach your audience a personal phone call to your top performing clients and touching base on how they are going, will go a long way. It’s an excellent opportunity to ensure you communicate that you are open and willing to help any way you can.
3. Google ads and SEO Strategy
Do you advertise on Google? Now is the time to reconsider if it is worth it? Does it yield a positive return? 70-80% of users ignore the paid ads, focusing on the organic results. This is a staggering stat, and one people don’t realise. In this time of uncertainty, cut your Google ad word spend back and invest money into building your organic SEO traffic. SEO optimisation is a constant moving feast, and you need to ensure you are working on your site weekly. FourSeeds Marketing is trained by Google and can provide your business with recommendations and tools you need to build your SEO presence.
4. Write Blogs
Write blogs that benefit and help your target market and share them! It has a tremendous positive impact on your business. It provides new and interesting information on your social platforms, and it gives you regular new content for your website, which is essential for your SEO performance.
5. Contact your local media
If you have some helpful information that you can share with your community to help navigate COVID 19 chaos, then share it. Prepare a media release and share it with your local media outlets. If you need help constructing a media release, we can help you with some simple steps and guides.
6. Join social media groups
There are thousands of LinkedIn and Facebook groups where your target market are members. Research them and join them. They provide a great opportunity to listen, hear, watch and interact with your target market in a virtual environment.
7. You tube videos
Create useful videos that will help your customers. Do you have a product that could benefit from a visual demonstration, or can you provide advice and visual blogs for customers? Keep in mind the average viewing time is 4 seconds when you load videos onto Social platforms. Keep the video short and straight to the point. No need for fancy introductions and ensure you have subtitles so people who are watching in a feed can still follow the video with no sound.
There is also a great variety of free or low-cost video editing software available online. Most are very easy to use and provide templates that are simple drag and drop technology.
8. Marketing plans and competitor reviews
Now is a great time, while business is quite to review your competitors and update your marketing plans. A marketing plan helps you promote products and services in your business that meet the needs of your target market. It requires research, time and commitment, but is a valuable process that can significantly contribute to your business success.
Writing and researching for your marketing plan gives you the chance to:
- Identify your target market and understand how your product or service meets their needs.
- Identify your competitors and what your target customers think about your competitors’ strengths and weaknesses.
- Position your brand, products and services so that your target market sees your business as better than, or different from, the competition.
- Set specific, measurable goals and time frames for your marketing activities.
- Map out a strategy to reach your target audience, including the messages, channels and tools you will use
9. Canva design studio
Do you currently outsource all your social media posting and graphic design? Why not save the costs and try doing it yourself. Have you heard about Canva Design Studio? If not, you need to try it out! Canva is a great online design studio. Costing A$17 per month, it will make an affordable addition to any small business. It is a simple drag and drop design studio with professional layouts and pre-set social media, website banner and flyer designs to just name a few!
Finally, remember that you are not alone. Thousands of businesses are going through the same thing as you. Build a strong network of friends, family, colleagues and trusted mentors around you. Together as a community, we will overcome the covid19 crisis.