About SOLAFT Filtration Solutions
SOLAFT is a is a vertically integrated supplier of industrial filtration solutions suitable for various industries. They have operations across Asia, Australia and the Americas, and are capable of designing and manufacturing all types of filtration products, from specialty yarns to finished filter bags.
Projects completed at SOLAFT
- Managed the company brand change from Albany Filtration Technologies to SOLAFT Filtration Solutions. This included the registration of trademarks in all major regions, new logo design and total rebranding throughout offices in Australia, China and Brazil.
- Created three dynamic global company websites (solaft.com) showcasing the company and products offered. The SOLAFT websites became known in the industry as the “go to” site for information and current content, resulting in a 40% increase in website visits per month
- Developed and managed a new product development process that resulted in a new revenue pipeline of over $5 million.
- Created company and product brochures that deciphered the technical jargon to enhance the customers understanding of the SOLAFT product features and benefits
- Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve