biomerieux logo

About BTF and bioMerieux

bioMerieux is a world leader in the field of in vitro diagnostics for more than 50 years, bioMérieux is present in more than 150 countries through 42 subsidiaries and a large network of distributors. In 2007, bioMerieux acquired BTF and now markets BioBall through its global commercial network of bioMérieux subsidiaries and their distributors.

Projects Katie completed during her time at BTF & bioMerieux

  • Leading and guiding subsidiaries with business development techniques to help drive sales in key regions
  • Produced and implemented corporate marketing strategies that contributed to a 80% revenue growth over a five year period
  • Identified a market need to provide Custom Solutions to food and pharmaceutical customers. This new service offering generated over A$1 million in sales in the first year and continued to rise by 30% year on year.
  • During the bioMerieux acquisition in late 2007, worked with bioMerieux global communications to create a global brand identity for BTF and our product range that complemented the existing bioMerieux styles.
  • Launched BioBall into 35 subsidiaries and distributors located around the world. This process involved training the staff and providing all the relevant promotional literature for their regions.
As a key member of the commercialisation team Katie has been a major contributor to the growth of BTF which has had annual sales growth of 80% or more for the past five years. Katie is mature beyond her years. She is well organized and consistently meets targets and deadlines. She is one of the most productive and reliable employees I have worked with. Chris Howard

Previous Vice President Commercialisation , BTF

Katie was an integral part of the relaunch of all the BTF products into the bioMerieux subsidiaries and was fully engaged in building up the BioBall brand internationally. Since the acquisition by bioMerieux, BioBall has continued to show exceptional growth every year. Alan Holton

General Manager, BTF

Contact Us

15 + 2 =