What is Click Share 

Click share is the estimated share of all achievable clicks that your Google ads have received and is available only for Search and Shopping campaigns. It shows how effectively your ads are engaging users compared to the competition. Whereas, Impression Share, which is often cited, shows how effective you’ve been at getting your ads shown to users.

How to use Click Share 

You can use the click share metric to understand where you have potential to capture even more clicks. The lower your click share, the more opportunity you have to capture additional clicks.

For example, if your ad is clicked 20 times, but Google estimate that it could have been clicked 100 times if you had more extensions, higher bids, or higher budgets, your click share is 20%.

Pallavi Naresh, Product Manager, Google Ads has said “Continue using clickthrough rate (CTR) for ad copy  performance comparisons. Use click share to view click growth opportunities with more extensions or bid or budget increases. Use impression share to view impression growth opportunities with bid or budget increases”. 

Click here to read the full release from Google

Step by Step Click Share Guide 

FourSeeds Marketing has been put together a step by step guide on how to activate Click Share in your ad account. Click Share can be set up at the campaign and ad group level.

  1. Log into your account and click into your campaign or ad account
  2. Click on columns
  3. Select Modify Columns
  4. Click Competitive metrics
  5. Select / tick Click share
  6. Click “Apply”

 

Google Click Share

Google Click Share – New Tool Set up Guide

If you need any help or advice on your Google ads account, call Katie at FourSeeds Marketing on 0404037479 or email katie@fourseedsmarketing.com.au