Seven tips to help you on your next company logo design

A company logo is an important part of your business. It’s a visual representation of your business and it’s usually the first thing people see when they interact with your business online.

Even the best of designers find it challenging when it comes to designing a compelling logo. Getting it right can be tricky. FourSeeds has put together seven design steps to help and guide you on your next logo design. 

1. Create a brief and budget

The very first step is to ensure you create a detailed brief for your designer listing your expectations, goals, brand attributes and personality, target market, competitors in the market, designs you like and dislike budget and timelines.

Creating a detailed brief and setting the expectations from the start ensures that your logo designs will be on target with fewer changes and time wasted. 

Logos are important. Budget for them accordingly.

2. Brand Personality & Typefaces

Firstly, a typeface is a set of characters of the same design. These characters include letters, numbers, punctuation marks, and symbols. Some popular typefaces include Arial, Times, and Verdana.

Each typeface has a personality and you need to work with your designer to select the right option for your business and brand.

Bold fonts can come across strong and loud and softer flowing fonts provide a calm and relaxed feeling. Selecting the right font for your logo is one of the most important steps.

We recommend that you should keep to a maximum of two typefaces. Anymore than two and the logo will look too busy.

3. Trendy or timeless

Your logo needs to be fresh and modern, but you need to ensure your logo is not a trend, that will be outdated in a couple of years. You want your logo to be timeless. Always use standard easy to read fonts, colours and images that will stand the test of time.

4. File Formats

When selecting a designer, it imperative that you ask that your final approved artwork is supplied in vector format such as Adobe Illustrator. You need the versatility to scale your logo down to a postage stamp size and enlarged to a banner without compromising on image quality. 

5. Trademarks and Plagiarism

You need to ensure your new name and logo design doesn’t impede on any trademarks or plagiarises another companies design. You want to ensure your logo is unique and original to your business. Trademark infringements and plagiarism can negatively affect the branding of your company and result in expensive legal battles. It’s always recommended conducting a trademark search before finalising any new company names or logos. For medium to large businesses it is recommended that you trademark your brand name words and the design in Australia and any other countries that you operate within. For a full list of trademarks in Australia visit – https://www.ipaustralia.gov.au/trade-marks

6. Colour Selection

When you design a logo, one of the biggest decisions is selecting your brand’s colours. Picking the right colour palette helps establish your identity. Psychology of colours is an important consideration when you build a brand identity. The right palette can convey deep meaning about your values and elicit specific behaviours.

Red – Energy, love, romance, heart pumping, warmth

White – Represents purity, cleanness, clarity and innocence

Yellow – Friendly, cheerful, youthful, energy and happiness

Orange – Energy, Excitement, prosperity, warmth, change

Purple – spiritual, luxury, truthfulness, high quality

Green – Nature, Health, Wealth, Tranquillity, Harmony

Blue – Wisdom, loyalty, sophistication, calm

Black – power, strength, glamour, luxury

Grey – Timelessness, Classic, Mystery

7. Busy and complex designs

Less is more. White space is ok. Your logo needs to be simple, effective and resonate with your target market.

The world’s largest brands such as Apple, Google, Macdonalds and Nike all have one thing in common, their logos are simple yet memorable.

Don’t over complicate your logo design, keep it simple and clean.

Designing a new logo can be a daunting experience, FourSeeds Marketing can work with you to ensure your new logo design meets your business needs. Contact Katie via email – katie@fourseedsmarketing.com.au or mobile 0404 037 479.

Google have released a new reporting tool for search called Click Share

What is Click Share 

Click share is the estimated share of all achievable clicks that your Google ads have received and is available only for Search and Shopping campaigns. It shows how effectively your ads are engaging users compared to the competition. Whereas, Impression Share, which is often cited, shows how effective you’ve been at getting your ads shown to users.

How to use Click Share 

You can use the click share metric to understand where you have potential to capture even more clicks. The lower your click share, the more opportunity you have to capture additional clicks.

For example, if your ad is clicked 20 times, but Google estimate that it could have been clicked 100 times if you had more extensions, higher bids, or higher budgets, your click share is 20%.

Pallavi Naresh, Product Manager, Google Ads has said “Continue using clickthrough rate (CTR) for ad copy  performance comparisons. Use click share to view click growth opportunities with more extensions or bid or budget increases. Use impression share to view impression growth opportunities with bid or budget increases”. 

Click here to read the full release from Google

Step by Step Click Share Guide 

FourSeeds Marketing has been put together a step by step guide on how to activate Click Share in your ad account. Click Share can be set up at the campaign and ad group level.

  1. Log into your account and click into your campaign or ad account
  2. Click on columns
  3. Select Modify Columns
  4. Click Competitive metrics
  5. Select / tick Click share
  6. Click “Apply”

 

Google Click Share

Google Click Share – New Tool Set up Guide

If you need any help or advice on your Google ads account, call Katie at FourSeeds Marketing on 0404037479 or email katie@fourseedsmarketing.com.au